Using a specific type of segmentation to sort out the members of your email list to enhance the effectiveness of your email marketing is a vital process. People within the list may come from different geographical locations all over the world, and uses different languages. It is important that you will sort them all out to be able to market your business appropriately. By segmenting your list, you will also be able to identify whether the people in your list are active or inactive. Once you identify the inactive members, you can just remove them and just retain the active ones. So you can segment your email list by using the geographical locations.
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