Image may be NSFW.
Clik here to view.
Do You Have An Outdated, Conversion-Killing Landing Page? It happens every now and then. You’re browsing the world wide web, when you chance upon a website that looks like it was stuck in the 90’s. You cringe, shudder and quickly go to the next site, wondering how anyone would be able to get a lead with their page looking like that. But you know what? The same thought probably ran through their potential buyer’s mind; a blown lead if you ask us. While there are still one or two people in the world who’d delight in that kind of old-world charm, it’s definitely high time to get unstuck in that time machine and move on to updating your website.
A landing page isn’t just a static, cookie-cutter page for your visitors and target audience. It should change in with certain buying habits and with the current trends. Therefore, it is of utmost importance to reflect the changes to make it all the more effective. Like it or not, landing pages of the yester-years aren’t so attractive now as compared to before. What changed during then, and how has it affected the way people buy products and services now? Here are the 3 things you need to know:
1. People Can Now Smell BS A Mile Away
There’s always a landing page that starts with something like this- “I EARN THOUSANDS OF DOLLARS PER HOUR IN MY PAJAMAS, AND YOU CAN TOO!”
Large fonts in all-caps designed to be sensational. Maybe then people were taken in and provided their lead information, but this simply doesn’t work now. Why? Too many empty promises, and not enough satisfactory results. People who were lured in were let down and learned from trusting these types of headlines. As they surfed the web, they became informed on how anyone can make their own claims on the internet, no matter how ludicrous it may seem. Now, landing page headlines have veered away from all those sensationalisms because online users are now more sensitive to BS than before. The aversion paved the way for other sales techniques and leads to attract the target market. Bottom line, honesty is now better than having a sensationalist title.
2. People Want Better Design Aesthetics
Forget clashing colors and basic web design; the people of today expect a good-looking website with pleasing aesthetics. Take a look at the more successful sites and you’ll see that they all have a flowing theme that attracts the visitors and potential buyers. It’s really not that hard to come up with your very own design, as there’s a wealth of resources and free templates anyone could use to make their site more professional-looking.
So what happens when you put in large, bold text with garish colors and haphazardly throw in sales letter formatting with non-compatible elements? Visitors that take a gander for two seconds, then never come back. The idea they’ll have in mind is that the owner doesn’t care to update and that the products and content here are outdated and no longer relevant. Which is exactly the type of vibe you wouldn’t want to impart on your visitors.
3. Don’t Just Settle For Text
Ever see a landing page with an engaging video instead of walls of boring text? It’s not uncommon to see them becoming wildly successful and spreading like wildfire. Truth is, different media types stimulate different types of people, and doing more than one type of content can increase the chances of acquiring more conversions. Don’t fall for the trap of spreading your content too thin- people still want a clear and simple explanation as to why they should listen and buy your product.
Finally, heed a timeless strategy that has stood the test of time- benefits versus features. People still respond and are engaged at how a certain product can change their life in such ways, rather than feeding them the features and expecting them to connect it to the benefits it can provide. Don’t just rattle off random benefits that can apply to anyone at any target demographic- the more specific benefits you can provide for your target audiences, the more they’ll feel it’s a personal product made just for them. Don’t overdo the benefits by creating a sensationalist title; keep it honest and provide value to get the best chance for success.
Remember to utilize the use of your Landing Page to increase your conversion. Do you want to create an attractive Landing Page in minutes? You can easily create an attractive landing page using LeadPages. This can ensure that you are up-to-date to the current trends so you won’t get left behind.
The post 3 Ways You Can Improve Your Landing Page appeared first on Internet Marketing Made Easy.
Image may be NSFW.Clik here to view.
